Case study

Fishlee. Free. No catch.

A private fishing logbook for Queensland families, built by H&Co the same way we build records for trade businesses: one sign-in, nothing leaks, stored in Australia, easy enough for a 13-year-old and a grandparent.

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Fishlee welcome screen introducing a private family fishing logbook and showing a sample phone board

What it does

Fishlee sample family Leaderboard with catch totals, a family story and the biggest fish ranking

A family Leaderboard: biggest fish, most let go, most species, best day, and a one-paragraph story written from the family's own catches.

Fishlee Add a catch screen with fish species choices, a length ruler and Save catch button

Logging a catch is three taps: the fish, the ruler, kept or let go.

Fishlee Your family's fish collection with caught species in colour and uncollected species in grey

Twenty Queensland species to collect, caught in colour, not yet in grey.

Built this way on purpose

One family sign-in. A parent holds the account; kids use it on their own phones with no login of their own.
No location, ever. No GPS, and the hidden location is stripped from every photo before it is stored.
Nothing leaves the family. No feed, likes, profiles or messages; sharing is a picture the parent saves and sends themselves.
Stored in Australia. Logbook and photos in a Sydney data centre, readable only by the signed-in family.
Free. No catch. No ads, no paid tier, no selling of data.
You can leave with everything. Download the logbook or the Yearbook, delete anyone or everything, gone within seven days.

The picture that leaves the family

The only thing Fishlee ever sends anywhere is a picture the parent chooses to save. First name, fish, length, date. No surname, no spot unless they tick the box.

Downloaded Fishlee sample catch picture showing a flathead, its 42 cm length, first name and date without a fishing spot

Fishlee Catch saved screen confirming a 31 cm bream was let go, with updated catch totals

What this shows about H&Co

Privacy is a design decision, not a policy page. Every choice in Fishlee, from one family sign-in to stripping location from photos, was made before a line of the privacy policy was written. The policy just describes what the app already does.

Australian hosting and plain-English terms, written to the Australian Privacy Principles. Data sits in Sydney. The terms are written so a parent can read them on a phone at a boat ramp, and they say what happens if Fishlee ever closes: 60 days' notice and everything deleted.

Built for the person holding the phone. Big type, big buttons, three taps, tested with a family across three generations.

Data turned into something human. Numbers become a story, a collection and a yearbook, which is exactly what a job sheet or a safety register should do for a tradie.

Want your business records built like this?

Safety systems, onboarding, bookkeeping and job records, set up so your crew will actually use them.

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